The Ascher Group
51 JFK Parkway
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Short Hills, NJ 07078
TEL: (973) 597-1900

Business Strategist And Serial Author Interviewed On Regional Television
-Susan Ascher discusses the strategic use of communication to enhance a company’s productivity and profitability-

Short Hills, NJ — Susan P. Ascher, Founder, President and CEO of, The Ascher Group and The Sphere of Excellence in Communication ™, was recently interviewed on WNYJ Television’s “Community Impact Show” to discuss the role communication will play in 2015 to increase a company’s productivity and profitability.
In an over-arching interview on “Community Impact,” with Host, Jay Trelease, Susan discussed leadership and the communication conundrum existing in today’s companies. With an unprecedented five generations in the workforce – success will be determined by aligning and combining each generation’s unique communication style. Companies cannot succeed in a world with Millennials texting, Gen Yers e-mailing, Baby Boomers telephoning and Seniors holding out for face to face communication. With Gen Z on the horizon, the communication conundrum needs to be addressed sooner than later, and SMART, SOPHISTICARD, SUCCESSFUL companies are already doing that.
Please click here to watch to the entire interview.
WNYJ-TV is a non-commercial educational, independent television station which carries programming from MHz WorldView, a non-commercial television network owned by Virginia-based Commonwealth Public Broadcasting Corporation.

A serial author, Susan’s newest book, Dude, Seriously, Get Your ASK in Gear!, was just published (2014) and is a compilation of chapters on what we as leaders need to ask ourselves to succeed and stay relevant in The Digital Age. It continues the success of her first book, Dude, Seriously, It’s NOT All About You!, (published 2011), her rant on protocol and communications in the 24/7 nanosecond New Millennium.
Susan P. Ascher helps her clients differentiate themselves to stand out in business and in life. She speaks to business executives, business owners and professionals in career transition on how to best showcase their skills and the proven value of networking through golf.
A sought after national media resource, Susan has been interviewed on Bloomberg, ABC, NBC, CNBC, News 12 NJ, News 12 NY and My9TV and is a frequent commentator on TV 8 in Vail, Colorado. She presents workshops at universities throughout the country such as Lehigh University in Bethlehem, Pa., Colorado Mountain College in Edwards, Colorado, William Paterson University in Wayne, New Jersey and Fairleigh Dickinson University, Madison, New Jersey. She has been published in Forbes magazine, Crain’s New York Business, The Star-Ledger, NJBIZ and New Jersey & Company magazine.
Susan is a recipient of numerous awards from the Inc. 500, to Small Business Person of the Year, to Ernst & Young’s Entrepreneur of the Year as a four time finalist. Most recently, she was named a Leading Woman Entrepreneur and Business Owner of New Jersey.
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